Client: INGKA centers in partnership with Fixiki
“Fixate” the fun!
THE IDEA
The collaboration of the mall with the Fixiki cartoon (No. 1 cartoon about science in Russia and Russian-speaking countries). In order to make it even more interesting to participate in the event, the potential prize range increased depending on the number of master classes completed by the participants.
DETAILS
- The “Fixiki microscope”, through which the guests reached the promo area.
- Thematized game, recreation, and dancing areas.
- Stage shows with animators and cartoon screenings.
- Guaranteed prizes for all kids who took part in the master classes.
RESULTS
An increase of over 2100 participants in the loyalty program within a 2-day period!
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