Client: INGKA Centers
DIGITAL SANTA in MEGA Khimki
IDEA
Meet the main winter magician even if you did not plan a trip to the North Pole and even if you follow the social distance rules! Everyone should feel the Christmas spirit even during the pandemic, therefore we came up with an idea of organizing a teleconference for Santa and his fans. Each visitor had an opportunity to say hello to Santa through a special screen, recite a poem or sing a song, tell their secrets and wishes.
DETAILS
Not only could the visitors talk to Santa, but they could also receive a present of they showed their singing or reciting talents (the gifts were delivered on a train right after the child’s performance).
RESULTS
This promotion was such a great success that it was extended until mid-January.
4000+ kids could make their wishes to Santa himself!


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