Client: INGKA Centers
DIGITAL SANTA in MEGA Khimki
THE IDEA
A meeting with the main winter magician is available even to those who did not plan a trip to the North Pole, and even to those who follow all the social distancing rules. In order for the Christmas spirit to come to everyone, a unique non-physical format of communication between Santa Claus and the visitors of the shopping center was invented. Every MEGA visitor could come up to a special screen, say hello to Santa, recite a poem, sing a song, and ask Santa for presents.
DETAILS
A special Teleconference with “Santa Claus’s office”

Giving a sweet treat to everyone who demonstrates their reading or singing talents (this was a technical task: the gift “was on its way” to all participants by a special train regardless of the verse, poem, or song chosen)
RESULTS
The promotion was popular with visitors and it was extended until mid-January.
As a result, 4000+ children talked to Santa
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