IDEA

Launch a New Year’s Eve campaign called “If only we could live in a fairy tale!” in two shopping malls, which would be a collaboration with Disney and would advertise “The Last Warrior: Root of Evil” movie release.

DETAILS

We organized a fairy tale photo zone with big-eyed birches, the film characters, which was not just any photo zone, but a functional area – you could sit on a stump and even charge your phone!

The process of gift exchanging was also as creative as possible: there was a colorful themed advent calendar, just have a look at the photos - we are especially proud of this one. A modern “Alyonushka” wearing a Russian traditional headdress was giving out the presents.

We also designed the magic merch goods: a strength expander, a lollipop sword, a mysterious berry jam, and we could not leave the visitors without a branded sticker pack and pop sockets.

We even launched a mini-event to raise awareness of our marketing services and supplies.

RESULTS

This project makes us especially proud! We created a creative design strategy which led to a prolonged collaboration with Disney, as they offered to scale our ideas and concepts to all cities where the promo event would take place.