The peculiarity of the company’s pizza restaurants is that they prepare giant pizzas, as well as thick Chicago-style pizzas. This is why we based the logo on the recognizable image of the Chicago Bulls.
We have created pizza boxes, stickers for marking the filling or «caliber» of pizza, and a distinct menu in the form of a box — flipping through the pages makes it seem that you are opening up a box with a mouth-watering pizza.
In addition, we have also launched an advertising campaign based on the contrast of key images.
The chain's pizzerias are already open in the South of Russia, growth continues in new regions