Client: 400С
400 C — Pizza chain
IDEA
This pizza restaurants’ peculiarity is in their giant and Chicago-style pizzas. This is why we created a logo with reference to the famous Chicago Bulls.
DETAILS
We have created pizza boxes, stickers for marking the filling or «caliber» of pizza, and a distinct menu in the form of a box — flipping through the pages makes it seem that you are opening up a box with a mouth-watering pizza.
ADVERTISING
In addition, we have also launched an advertising campaign
based on the contrast of key images.
RESULTS
The chain’s pizzerias are already delighting their guests in the south of Russia, spreading across new regions.
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