This pizza restaurants’ peculiarity is in their giant and Chicago-style pizzas. This is why we created a logo with reference to the famous Chicago Bulls.
We have created pizza boxes, stickers for marking the filling or «caliber» of pizza, and a distinct menu in the form of a box — flipping through the pages makes it seem that you are opening up a box with a mouth-watering pizza.
In addition, we have also launched an advertising campaign based on the contrast of key images.
The chain’s pizzerias are already delighting their guests in the south of Russia, spreading across new regions.