Client: 400С
400 C — Pizza chain
THE IDEA
The peculiarity of the company’s pizza restaurants is that they prepare giant pizzas, as well as thick Chicago-style pizzas. This is why we based the logo on the recognizable image of the Chicago Bulls.
DETAILS
We have created pizza boxes, stickers for marking the filling or «caliber» of pizza, and a distinct menu in the form of a box — flipping through the pages makes it seem that you are opening up a box with a mouth-watering pizza.
ADVERTISING
In addition, we have also launched an advertising campaign
based on the contrast of key images.
RESULTS
The chain's pizzerias are already open in the South of Russia, growth continues in new regions
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