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For: Hotel managers and event managers in the hospitality sector who are looking for a New Year’s Eve script that goes beyond the standard banquet with games.
Park Inn by Radisson Rosa Khutor – New Year’s Eve as a Space Journey. How one script idea turned a themed corporate event for 250 hotel guests into an immersive theatrical experience.
- Reading time: 3 minutes
Client
Park Inn by Radisson Rosa Khutor, a hotel in the Sochi mountain cluster.
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Challenge
To organize a youth-oriented New Year’s Eve for hotel guests around a space theme.
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Solution
A journey script across five planets featuring the Paranormal Theater troupe, structured in three logical parts.
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Result
250 guests spent New Year’s Eve in the format of an interactive theatrical performance, culminating with the chimes.
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Timeline
1 month
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Key Feature
A professional theater troupe playing the role of "aliens" instead of standard animators.
Results:
- 250 guestsspent New Year’s Eve in a themed theatrical performance
- The Paranormal Theater troupeas aliens on every stage of the journey
What This Case Is About
The brief sounded standard: a youth-oriented New Year’s Eve with a space theme.
The Sichkar Group team didn't just assemble an evening from a set of themed elements. Instead, we proposed a script framework that turned a corporate dinner into a journey with a beginning, middle, and end.
This case is useful for event managers at hotels and restaurants who want to get more out of a themed night than just a photo zone and a themed bar.
This case is useful for event managers at hotels and restaurants who want to get more out of a themed night than just a photo zone and a themed bar.
How Space Became a Plot, Not Just a Decoration
The space theme is common for New Year’s programs. Usually, it's limited to decorations: silver balloons, galaxy projections on the walls, a DJ in funky glasses.
We started with a different question: what if guests don’t just find themselves "in space," but actually travel through it? Thus, the evening’s framework was born. Guests start from a distant planet and gradually move toward Earth – the best one, where New Year is actually celebrated. Each planet is a separate scene with its own visual code, character, and encounter. In this logic, the chimes cease to be just a point in the banquet. They become the story’s climax – the return home.
The idea then drove the casting. To make the journey work, guests need to be met by characters on each planet. Not animators with props, but actors capable of embodying a character and engaging the audience. That’s why we brought in the Paranormal Theater troupe.
The idea then drove the casting. To make the journey work, guests need to be met by characters on each planet. Not animators with props, but actors capable of embodying a character and engaging the audience. That’s why we brought in the Paranormal Theater troupe.
A Program in Three Parts: Why This Structure
The evening was built in three logical blocks. Each served its own purpose.
Welcome. Guests enter the hall and immediately step into a space environment: a photo zone, game stations, a themed bar with planet-style drinks. The goal here is to shift people from the mindset of travel, dinner, and check-in to "evening mode." To give them time to settle in, have a drink, take the first photos, and get used to the aesthetic.
Journey Across Five Planets. The main drama of the program. On each planet, guests are met by actors from the Paranormal Theater troupe playing aliens. Each planet has its own character and its own scene. Guests aren’t just spectators; they’re participants in the journey. The goal is to hold the audience’s attention and prevent the evening from devolving into background music for table conversations.
Return to Earth and the Chimes. The end of the journey. Before the chimes – a group dance that brings all the guests together in one spot. When the clock strikes, this works not as the usual "poured champagne and watched a screen," but as the climax of a theatrical performance.
Journey Across Five Planets. The main drama of the program. On each planet, guests are met by actors from the Paranormal Theater troupe playing aliens. Each planet has its own character and its own scene. Guests aren’t just spectators; they’re participants in the journey. The goal is to hold the audience’s attention and prevent the evening from devolving into background music for table conversations.
Return to Earth and the Chimes. The end of the journey. Before the chimes – a group dance that brings all the guests together in one spot. When the clock strikes, this works not as the usual "poured champagne and watched a screen," but as the climax of a theatrical performance.
Why a Theater Troupe Instead of Animators
At a standard themed night, animators assemble the evening from ready-made blocks: game, dance, game, forfeit. Between blocks, there are pauses and props.
Theater works differently. Actors embody their characters, maintain the plot, and guide guests through the scenes without seams.
For a hotel, this means three things:
For a hotel, this means three things:
- The program is remembered as a story, not a collection of activities.
- Guests become part of the action, not just observers.
- The level of performance meets the expectations of an audience paying for a room in a business-plus segment hotel in a mountain resort.
What to Take Away for Your Own Project
The program worked because of two decisions that can be applied to any themed night at a hotel or restaurant.
First: Connect the theme with a continuous narrative, not a scattering of thematic elements. Any theme (space, fairy tale, retro, cinema) is elevated when the evening has a dramatic arc. Guests need to arrive somewhere by the time of the main event – in our case, the chimes.
Second: Give key roles to a theater troupe, not animators. It’s more expensive, but it pays off in the level of execution and the quality of the experience. Especially for an audience that has seen plenty of standard programs and expects something different.
Second: Give key roles to a theater troupe, not animators. It’s more expensive, but it pays off in the level of execution and the quality of the experience. Especially for an audience that has seen plenty of standard programs and expects something different.
Got a similar task? Let's discuss. If you’re planning a New Year’s or themed night and want to discuss a script, write to the Sichkar Group team.
We’ll analyze your challenge, venue, and guest profile, and propose a solution.
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Q&A
A script connects the evening’s elements with a common logic. Guests don’t watch separate acts between courses; they journey through a story with a beginning and an end.
Theater actors maintain a continuous plot, not individual blocks. They work in character, guide guests through the scenes, and preserve the evening’s dramatic cohesion. Animators typically assemble a program from ready-made activities without an overarching story.
Команда проекта:
- Ekaterina Sichkarfounder of the creative agency SICHKAR GROUP
- Valeria KuzmaCEO of SICHKAR GROUP
- Sichkar Groupagency team
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