Every day in December, visitors who made purchases above a certain amount could visit a registration booth, spin the "magic saucer", and open one of 50 windows in the "House on Chicken Legs."

Inside each window were co-branded Disney and mall prizes — from themed expanders and candy swords to enchanted berry jam, sticker packs, and popsockets.

To extend the excitement, we added a 50-section Wheel of Fortune, introducing an element of play that delighted children and made adults eager to return for another spin.

In Oceania, we designed and installed a themed photo zone featuring The Last Warrior’s mystical "watchful birch trees." But it wasn’t just decorative — it was functional. Inside the wooden stumps, we hid wireless and USB chargers, letting visitors literally recharge while taking photos.

Meanwhile, Khorosho! Mall featured an AR photo zone with Disney characters: visitors could point their phone camera at the backdrop to unlock a digital photo with the film’s heroes.

In both malls, we opened festive gift-wrapping booths staffed by promoters dressed as modern "red maidens" in kokoshniks — bringing a touch of folklore to the holiday spirit.

• At Khorosho!, we focused on a premium look: kraft paper, twine, and minimalist ribbons.
• At Oceania, we placed the booth in a high-traffic area to maximise accessibility.

Sometimes the simplest services — like thoughtful gift wrapping — create the strongest sense of care and completeness.

Over 15 tenants at Khorosho! joined the Disney collaboration, offering discounts up to 80%. Purchases from these stores were also the only way to enter the prize draw, ensuring tangible sales growth, not just brand visibility.

In Oceania, visitors received a symbolic "youth apple" — a small but memorable token of their fairytale experience.

For two weekends, both malls hosted a "Father Frost Village" activation. Guests could take photos at Santa’s residence, scan a QR code, and enhance their photos with augmented reality characters from The Last Warrior universe.

growth in loyalty programme registrations

prizes awarded to participants