Our collaboration with Stellar Med, an international medical equipment supplier with a network across 70 countries, began with the objective of strengthening an already established brand.

When Dr. Alexei Kostenko, the physician and founder of the Sense Kiss methodology, approached us, the brand lacked both a visual system and a defined positioning — it had only a hand-drawn logo.

Sense Kiss is an author's method for non-surgical rejuvenation of the eye area, based on radiofrequency technology. The procedure requires no surgery, causes no tissue damage, and delivers results comparable to blepharoplasty — without downtime or rehabilitation.

Initially, the procedure was promoted as "non-surgical blepharoplasty", but that definition failed to capture the scientific foundation and innovative essence of the method. Our task was to create a complete brand— with a new positioning, name, and visual identity that would inspire trust among both clients and the professional community.

To create a distinctive brand identity and brandbook that would not only visually represent the technology but also generate demand for a new category of service. Key objectives:

• Explain the uniqueness of the method in the absence of market analogues.
• Clearly differentiate Sense Kiss from surgical and invasive procedures.
• Establish the association: "Non-surgical eyelid lift = Sense Kiss."

We needed to define a visual nichewhere design elements would be both memorable and unmistakably tied to the technology.

The creative breakthrough came when we shifted focus to perception itself.

At first glance, Sense Kiss feels light and effortless — yet behind that impression lies rigorous science and innovation. This principle — "Easy, but never simple" — became the cornerstone of the entire idea.

Beauty technology today borders on the cosmic:

• The sense of wonder we feel when looking at stars and satellites is universal — simple on the surface, yet rooted in deep scientific breakthroughs.
• The universe within the gaze became our metaphor: we look into each other’s eyes every day, but within each look lies an entire cosmos.

All these ideas were embodied in the signature visual element — a form that simultaneously resembles an eyelid arcand a celestial orbit with a radiant highlight. It’s visually simple, just like the procedure itself, but carries profound meaning and depth.