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The Journey to Creating the Perfect Product for Women
Linity: From Concept to Launch
  • Reading time: 6 minutes
About the Client
Linity is more than just a brand - it’s a symbol of care and confidence for every woman. It represents femininity, naturalness, and comfort in every product. Linity offers pads, tampons, and pantyliners that provide not just protection, but also a sense of ease.
Objective
To develop and launch a unique line of feminine hygiene products that not only meets daily needs but becomes an essential part of everyday self-care.

The product had to appeal to a wide age range of women (from 12 to 55+), offering reliability, comfort, and ease of use. It also needed to be competitive with market leaders while standing out through its style, functionality, and accessibility - all while aligning with global and local trends such as supporting women through different life stages, educational initiatives, and challenging stereotypes.

Our Approach
We focused on what matters most to women: comfort, reliability, and confidence.
Every product was carefully crafted - from instant absorption and odor control to the softness of the materials. Linity embodies the values of natural care and delicacy. Its visual identity isn’t just beautiful - it evokes trust and a sense of eco-friendliness.

The brand slogan «Feel Lightly» became a symbol of the comfort and assurance the products deliver.

We also emphasized that true comfort goes beyond function - it includes emotional well-being. That means supporting women’s health and peace of mind, every day.

Implementation
  • Audience Research
    We analyzed over 5,000 reviews across forums and marketplaces to shape a deep understanding of our audience and uncover insights. We realized the importance of building emotional and functional connections with consumers. This helped us fine-tune our communication across different age groups - from young teens to mature women.
  • Concept Development
    The brand concept centered on a unique blend of femininity and confidence. We highlighted natural materials and softness as our core message. Linity doesn’t just protect - it helps women feel secure in any situation.
    Linity. Feel Lightly.
  • Brand Design
    The Linity logo features smooth, calming lines that evoke feminine associations and a sense of trust. This design creates an emotional bond between the brand and its customers, reducing perceived distance. We used signature colors - soft pink, beige, and white - to convey lightness and elegance.

    Visual elements include images of silk fabric, symbolizing comfort and gentleness. One key image shows fabric flowing behind the logo, reinforcing the themes of ease and femininity. This visual storytelling adds warmth and depth to the brand, positioning Linity as a symbol of self-care.
  • Communication Strategy
    This isn’t just a product - it’s a story of care and confidence. The communication strategy emphasized emotional messaging. Each piece of content was designed to help women feel safe and comfortable when choosing Linity.
  • Product Cards and Banners
    All visual materials followed the core branding: lightness, freshness, and elegance. We didn’t just showcase the product - we created a visual narrative that resonates emotionally. Product cards were color-matched to packaging to reinforce brand recognition.

    Instead of standard product shots, we featured photos of real women, creating a sense of genuine connection. This helped us move away from clichés and support Linity’s image as a caring and thoughtful brand.

    Banners were adapted for multiple formats and platforms to help scale the brand and reach different target groups. We used images of women with fabric backgrounds to deepen emotional impact. For example, banners with the slogan «Feel Lightly» were paired with visuals of feminine confidence and comfort - perfectly aligned with the Linity brand message.
Results
The Linity line carved out a place among the leading feminine hygiene brands, showing significant market growth. It earned women’s trust and became a natural part of their daily routine. Thanks to its appealing design, functionality, and focus on natural care, Linity was embraced by its target audience.
  • Linity isn’t just a brand. It’s a philosophy - a form of care for women in every moment of the day. We’re proud to have created a product that’s not only effective, but beautiful. It’s exactly what we were looking for.
    Linity
    Client
  • Linity isn’t just a brand. It’s a philosophy - a form of care for women in every moment of the day. We’re proud to have created a product that’s not only effective, but beautiful. It’s exactly what we were looking for. 🙂
    Victoria Lymar
    Brand & Design Director Sichkar Group
Project Team
  • Client
    Linity (under NDA)
  • Ekaterina Sichkar
    Founder
  • Yana Belousova
    Creative & Strategy Director
  • Denis Gultsev
    Creative Copywriter
  • Viktoria Lymar
    Head of Branding & Design
  • Anna Stefkina
    Senior Designer
  • Vero Yuvakayeva
    Designer
  • Maria Sheveleva
    Brand Manager
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