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Rebranding Ilsky Oil Refinery: Where Progress Meets Nature
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Client
Ilsky Oil Refinery LLC is one of the leading oil refining complexes in southern Russia.
Operating under the motto "Progress in Harmony with Nature," the company combines technological innovation with a strong commitment to environmental responsibility. Alongside its modernisation programme, Ilsky Refinery actively supports regional initiatives, serving as a reliable social and economic partner for the local community.
Operating under the motto "Progress in Harmony with Nature," the company combines technological innovation with a strong commitment to environmental responsibility. Alongside its modernisation programme, Ilsky Refinery actively supports regional initiatives, serving as a reliable social and economic partner for the local community.
Challenge
The key task was to carry out a strategic rebranding — to create a visual identity that would resonate equally well with external partners and investors, while also strengthening the employer brand to attract new talent.
Solution
We took the company’s guiding principle “Progress in Harmony with Nature” as the foundation of the new brand identity.
The core idea was to merge two essences in one symbol:
The colour palette reinforces this dual meaning:
The logo follows a classic structure of symbol + wordmark, ensuring brand recognition and continuity with Ilsky’s heritage.
The core idea was to merge two essences in one symbol:
- The central shape reads both as a flower bud, symbolising nature and renewal,
- And as a flame, representing energy, technology, and progress.
The colour palette reinforces this dual meaning:
- Green reflects environmental responsibility,
- While the blue gradient conveys innovation, modernity, and a forward-looking spirit.
The logo follows a classic structure of symbol + wordmark, ensuring brand recognition and continuity with Ilsky’s heritage.
Execution
- Research & ImmersionStep 1We studied the company’s values and corporate philosophy, with special focus on the motto "Progress in Harmony with Nature." This became the conceptual anchor for the visual system.
- Concept DevelopmentStep 2We turned the refinery’s philosophy into a visual metaphor — a dual symbol that embodies both nature (bud) and progress (flame).
- Visual ImplementationStep 3We designed the logo around this concept, using green for sustainability and blue gradients for technological excellence. The classic "mark + text" composition ensures timeless recognisability and professional balance.
- Brand DeliveryStep 4We presented the final version of the logo and corporate identity system, ready for deployment across all brand touchpoints - from official documentation to industrial signage.
Results
A complete rebranding project for Ilsky Oil Refinery was successfully delivered — including a new logo and corporate identity that visually embody the company’s principles of sustainable progress and technological growth.
Project Team
- Ilsky Oil Refinery LLCclient
- SICHKAR GROUPagency
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