TechInvest Samara — a family-owned business with a legacy. Founded in 1997 by Alexander Evstigneev and his son Denis, the company has been designing and building technologically advanced swimming pools that combine engineering precision with creative vision.

To carry out a complete rebranding and create a new visual identity that would:

• Reflect the brand’s modernity and family heritage
• Strengthen its reputation and trust among clients
• Convey the story of the Evstigneev family and its three generations

We developed a new brand — "Evstigneev: Pools with a Name."
The key concept was built around the intertwining of the three E’s from the family name, which together form the outline of a ladder in the logo.

This symbol illustrates the evolution of the family business:

• The first step represents the company’s foundation and solid base.
• The second step stands for growth and forward movement.
• The third step symbolises the future — progress and reaching new heights.

The typography, with its clean and confident lines, evokes associations with a premium brand and underlines the company’s professionalism.

The brand has been successfully operating for over 10 years, continuing to attract new clients and strengthen the company’s position in the premium segment.