Kirill Kombarov — a well-known Russian football player whose career includes major clubs such as Spartak Moscow, Dynamo Moscow, and Arsenal Tula. A native of Moscow football, Kirill started training at the age of four and worked his way up from a local sports school to professional championships.
His story is one of discipline, persistence, and progress — a reminder that real success comes through stages: study, preparation, and achievement.

That philosophy became the foundation of the private school he envisioned — where education and sport would form a unified system for developing future champions.

Kirill wanted to launch a private school that combined European-level academics with serious athletic training and the development of soft skills in children.

Our task was to create a brand that would appeal to two very different audiences:

• For children — it needed to feel modern, exciting, and community-driven.
• For parents — it had to communicate reliability, quality, and a strong educational foundation.

Another key challenge was integrating Kirill’s personal brand into the school’s identity — reinforcing trust through his name and story, without making it feel overemphasised.

We built a comprehensive brand platform, where every detail worked together toward a clear idea - education and sport as one continuous journey toward success.

The name forms the abbreviation SSS (SKILL & SPORT SCHOOL) - a dynamic symbol of progress and motion.

• The slogan "Study! Ready! Goal!" reinterprets a sports mantra into a motivational learning pathway: study → prepare → achieve.
• The school’s mascot, a dinosaur named Kombazavr, connects the brand to its founder while creating a playful, friendly symbol for children.
• The visual identity was designed to evoke joy, belonging, and aspiration — speaking directly to children, while reassuring parents with its structured logic and consistency.

Focus group testing confirmed the concept’s strength:

• Parents perceived the brand as trustworthy and professional.
• Children described it as fun, inspiring, and something they wanted to belong to.