Santorini is a countryside residence and one of the largest pool complexes in Europe, inspired by the aesthetics of the Greek island of the same name. Spanning nearly 10,000 m², it features 1,500 m² of water space with five outdoor pools (including a children’s pool) and an Aqua Bar.

Targeting a mid- to premium-segment audience, Santorini positions itself as "a vacation abroad within city limits" and serves as a flagship project in the southern Russia leisure industry.

The client approached us with a task to create the image of a summer residence inspired by the Greek island of Santorini, along with a modern brand identity that would:

• Integrate seamlessly with the club’s architecture and interiors
• Evoke associations with seaside relaxation and the Mediterranean lifestyle
• Adapt easily across multiple touchpoints — from print materials to pool branding
• Remain timeless and relevant for years to come

We developed a minimalist and flexible visual language built around Santorini’s signature symbols — the sun, sea wave, and the letter "S".

The brand palette draws from the iconic white and blue tones of Greek architecture, while vibrant orange serves as an energetic accent that reflects the festive, sun-filled atmosphere of the venue.

The result is a clean, distinctive, and commercially versatile design that feels both premium and approachable.

For over seven years, the Santorini visual identity has remained relevant and impactful, continuously reinforcing the brand’s premium positioning.