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From Dublin to Murmansk: 8 Cities, One Playrix Wave
- 2-minute read
Client
Playrix — a global leader in mobile game development. Founded in Vologda in 2004, the company is now headquartered in Dublin and unites 4,000+ employees worldwide. Its flagship titles — Gardenscapes, Homescapes, Township, and Fishdom — are known across the globe. Playrix is distinguished by its distributed international team and strong remote-first culture.
Challenge
After the pandemic and a long period of remote work, our goal was to bring colleagues from different cities together through a light-hearted, emotional event.
We needed to show that, despite the distance, the team remains on the same wavelength.
The key challenge: to ensure one concept and one shared atmosphere for parallel events across 8 cities — Dublin (Ireland), Kharkiv, Kyiv, Minsk, Moscow, St. Petersburg, Voronezh, and Murmansk.
We needed to show that, despite the distance, the team remains on the same wavelength.
The key challenge: to ensure one concept and one shared atmosphere for parallel events across 8 cities — Dublin (Ireland), Kharkiv, Kyiv, Minsk, Moscow, St. Petersburg, Voronezh, and Murmansk.
Solution
We developed and executed the concept of a summer picnic “On the Same Wave with Colleagues.”
The idea united all locations under a shared theme that was reflected in every detail — from décor to activities - to create a sense of connection within an international team.
The idea united all locations under a shared theme that was reflected in every detail — from décor to activities - to create a sense of connection within an international team.
Execution
- Unified ConceptStep 1We formulated the central idea — "On the Same Wave with Colleagues" — and created a consistent visual identity for all eight cities.
A detailed guideline package was developed to ensure the same atmosphere across all venues. - Venue PreparationStep 2We organised and equipped picnic sites in eight cities simultaneously.
Each space was decorated according to the shared concept — bright, summery, and filled with a sense of unity.
- Interactive ActivitiesStep 3We designed a collaborative photo zone that participants could decorate by hand, and hosted handpan (glucophone) workshops, where employees created a shared melody together.
To encourage informal interaction, we also set up barbecue areas and game zones. - 8 Events in ParallelStep 4On the same day, picnics began simultaneously in all eight cities.
Even the most distant location Dublin synchronised perfectly with the others.
Colleagues shared photos and impressions in real time, creating the feeling of one big global celebration.
Results
- Strengthened employee engagement and brand loyalty across 8 cities and 3 countries.
- Created genuine cross-location connections and a shared emotional experience.
- Successfully executed a synchronised international event - from Dublin to Murmansk. 🇮🇪
Project Team
- PlayrixClient
- SICHKAR GROUPAgency
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