MegaFon — one of Russia’s leading telecommunications providers, offering a full range of digital services and infrastructure solutions for private and corporate clients.

The project was created for employees of MegaFon Retail as part of the operator’s anniversary celebration.

To connect 400 MegaFon Retail employees from different cities who had never met in person, and to create an inclusive, comfortable space for informal communication.

The goals were:

• Strengthen team spirit and unity among employees.
• Create a welcoming environment that encouraged natural interaction.
• Respect cultural and religious sensitivities — avoiding any physical contact or activities that could cause discomfort.

We built "MegaFonville" — a large-scale offline version of Monopoly, where every participant became a resident of a living, breathing city.

Each employee received a unique role and a starting amount of MegaCoins, the event’s internal currency. Throughout the day, participants earned and spent these coins on entertainment, food, games, and photo zones.

To foster teamwork, we designed non-contact team activities, and the celebration concluded with a live concert and a charity-style auction, where participants traded their earnings for valuable prizes.