Marketer:A marketer practices marketing, while a marketing theorist studies it. Igor Mann has been a marketer since 1993. He held roles such as marketing communications manager, marketing director, commercial director, and regional marketing director.
Publisher:Co-founder of the MIF publishing house (Mann, Ivanov, and Ferber). Currently serves as a «watchful shareholder» and «brand ambassador.»
Internet Marketer:
Since 2009, focused on internet marketing. Co-founder of LeadMashina - an agency that helps businesses through analytics, useful content, SMM, and effective landing pages.
Consultant:
Consulting since 1989 with a unique combination of theory and practice:
- over 1500 business books read
- PhD degree
- 7 years teaching at GUU and VAVT
Speaker:A skilled lecturer, speaker, and moderator, as confirmed by audience reactions and feedback from organizers. Whether a 20-minute conference speech or a full-day training (open or corporate), excellent results are guaranteed.
Author:Igor Mann writes with passion. His books always bring a fresh approach:
- «Marketing at 100%» - first book with practitioner insights
- «Marketing. Now Questions» - first business FAQ-format book
- «Without Budget» - first DIY marketing book and the most expensive marketing book in the CIS, featuring Philip Kotler’s endorsement on the cover
- «Touchpoints» - first practical marketing workbook
- «Returnees» - the world’s first book about customer return