«Igor Mann - The Guru of Marketing Without a Budget»
Philip Kotler
marketer and economist, professor, creator of marketing theory

«Igor Mann - Marketing’s Number 1»
Popular opinion backed by facts

Marketer:
A marketer practices marketing, while a marketing theorist studies it. Igor Mann has been a marketer since 1993. He held roles such as marketing communications manager, marketing director, commercial director, and regional marketing director.

Publisher:
Co-founder of the MIF publishing house (Mann, Ivanov, and Ferber). Currently serves as a «watchful shareholder» and «brand ambassador.»
Internet Marketer:
Since 2009, focused on internet marketing. Co-founder of LeadMashina - an agency that helps businesses through analytics, useful content, SMM, and effective landing pages.
Consultant:
Consulting since 1989 with a unique combination of theory and practice:

• over 1500 business books read
• PhD degree
• 7 years teaching at GUU and VAVT

Speaker:
A skilled lecturer, speaker, and moderator, as confirmed by audience reactions and feedback from organizers. Whether a 20-minute conference speech or a full-day training (open or corporate), excellent results are guaranteed.

Author:
Igor Mann writes with passion. His books always bring a fresh approach:

• «Marketing at 100%» - first book with practitioner insights
• «Marketing. Now Questions» - first business FAQ-format book
• «Without Budget» - first DIY marketing book and the most expensive marketing book in the CIS, featuring Philip Kotler’s endorsement on the cover
• «Touchpoints» - first practical marketing workbook
• «Returnees» - the world’s first book about customer return

Marketer:
A marketer practices marketing, while a marketing theorist studies it. Igor Mann has been a marketer since 1993. He held roles such as marketing communications manager, marketing director, commercial director, and regional marketing director.

Publisher:
Co-founder of the MIF publishing house (Mann, Ivanov, and Ferber). Currently serves as a «watchful shareholder» and «brand ambassador.»
Internet Marketer:
Since 2009, focused on internet marketing. Co-founder of LeadMashina - an agency that helps businesses through analytics, useful content, SMM, and effective landing pages.
Consultant:
Consulting since 1989 with a unique combination of theory and practice:

• over 1500 business books read
• PhD degree
• 7 years teaching at GUU and VAVT

Speaker:
A skilled lecturer, speaker, and moderator, as confirmed by audience reactions and feedback from organizers. Whether a 20-minute conference speech or a full-day training (open or corporate), excellent results are guaranteed.

Author:
Igor Mann writes with passion. His books always bring a fresh approach:

• «Marketing at 100%» - first book with practitioner insights
• «Marketing. Now Questions» - first business FAQ-format book
• «Without Budget» - first DIY marketing book and the most expensive marketing book in the CIS, featuring Philip Kotler’s endorsement on the cover
• «Touchpoints» - first practical marketing workbook
• «Returnees» - the world’s first book about customer return

We invited Igor Mann to speak at our charity conference «General Meeting of Directors» (more details in the OSD case) and received his agreement. During preparation, it became clear that despite his vast expertise and numerous books, Igor Mann did not have a personal brand identity or brand book unifying his communications.

We proposed developing this style.

The personal brand identity for Igor Mann was a project we approached with triple focus.
Inspired by his books and training programs, we created a minimalist yet meaningful logo. It’s clear and reflects the marketer’s uniqueness:
I am Igor Mann. I am number 1.

It all started with a detailed briefing and studying all of Igor Mann’s materials. We searched for a metaphor to capture:

• Igor Mann is not just an author, speaker, and consultant
• Igor Mann is #1 at what he does
• Igor Mann helps others become #1

This idea is reflected in his book: «Number 1: How to Become the Best at What You Do»

The «#1» concept became the foundation for the logo.
We presented only one option for approval because we were 100% confident in it. That confidence was immediately supported by the client. Here’s what Igor Mann said about the logo himself:

Personal Branding: Why?

To unify all communications into one information space, making all Igor Mann’s marketing services (offline and online) easily identifiable.

To create a recognizable image matching his established reputation, supporting and strengthening it.

Brand Touchpoints:
Bindings and mockups for all touchpoints.

The main achievement: we earned the loyalty of marketing’s #1 guru. Igor Mann didn’t just accept the brand identity; he actively uses it to this day and continues recommending our team to his clients and readers.

Annual mentions by Igor Mann in articles, interviews, speeches, and even his own books.
The brand identity we created has been alive and evolving for almost 10 years. It remains recognizable and relevant. The most recent mention of our work appears in Igor Mann’s new book published in 2025.