Kirill Egorov is a private architect who designs bespoke homes for a select circle of clients. He works exclusively by recommendation and does not engage in public promotion. Each of his projects is a reflection of his clients’ personalities rather than a replication of standard architectural templates.

1. Dialogue.
A home can tell more about its owner than words ever could. That’s why the logo resembles a speech bubble: the house “speaks” about the person, and the person - about the house. Many clients discover Egorov through word of mouth, so this element reflects that dynamic.
2. Ego.
The word EGO is intentionally highlighted within the architect’s surname. The architect’s ego fuels his drive to create masterpieces, while the client’s ego motivates them to seek the best. Together, these two forces create exceptional work.
3. Integrity.
Even clients who are ready to invest substantially value honesty and transparency. Egorov divides pricing for living and technical spaces, ensuring clarity in cost structure. Hence, the logo also evokes the floor plan of a room - a symbol of precision and openness.

The challenge was to craft a logo capable of telling this multi-layered story at first glance.

How it works:

1. The logo provokes dialogue.
Its speech-bubble form reflects Egorov’s core principle: a house is a conversation between the architect and the client - a design built through mutual understanding.

2. It expresses ambition.
The accent on EGO symbolises the shared drive between client and creator - one seeks excellence, the other delivers it.

3. It embodies honesty.
The floor-plan shape visually mirrors Egorov’s transparent business model, where clarity and trust are at the foundation of every project.