DARS is one of the leading construction companies with a quarter-century history of success. Over 25 years, the company has completed hundreds of projects, built thousands of square meters of residential and commercial real estate, and formed a team of hundreds of professionals. Among DARS employees are those who have worked for the company for over 20 years, becoming the true foundation of the business.

By 2026, the company reached a new level of development, with corporate culture becoming one of management’s key priorities. It was important to celebrate the 25th anniversary not just as a milestone, but as a significant event requiring worthy celebration and creating a moment of unity for the entire team.

SICHKAR GROUP faced an ambitious task: to organize a company anniversary not as an ordinary celebration, but as an inspiring event that would:

Unite all employees, regardless of tenure and position, in a shared experience of the company’s triumph.

Honor those who have been with the company for many years—true summit conquerors who traveled with DARS from the first projects to the silver jubilee.

Ignite the spark for conquering new horizons—so that after the celebration, the team would feel a surge of energy and inspiration for new achievements.

The main challenge was to organize a corporate event that would go beyond standard formats. The client wanted not just a banquet, but a true cultural manifesto of nobility, achievement, and ambition.

The Sichkar Group team developed an original "Silver Summit" concept that perfectly captured the essence of the moment.

Central metaphors: DARS company as a large family that experiences joys and sorrows, crises and great victories. The main thing is that the family goes through everything together. And when a family celebrates 25 years, it’s traditionally called a "Silver Wedding." At the same time, the company doesn’t just exist—it rises upward, and over 25 years has reached great heights. This is a summit from which you can see the long journey traveled and new horizons ahead.

The combination of the silver date and the summit led to the "Silver Summit" concept. Each DARS employee is an alpinist in a brotherhood of success and a conqueror of their own Everest.

Color solution: A noble palette of silver and white (symbolizing icy peaks and purity of achievement) combined with DARS’s corporate orange and black colors. This created a premium feel while maintaining brand recognition.

Emotional message: Instead of a corporate party, create a celebration of unity and inspiration where each participant feels part of something greater.

"When we first heard the 'Silver Summit' concept, we immediately knew it was what we needed. The metaphor of family and mountain climbing perfectly fit our story. We truly traveled a difficult path, and everyone on the team is a true summit conqueror"
— DARS Company Representative

To organize a corporate event of this scale and depth required meticulous work at every stage. Here’s how we did it.

Над проектом работала команда из 10 профессионалов агентства в тесном сотрудничестве с клиентом, что позволило учесть все нюансы корпоративной культуры и ожидания участников.