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An international football project needed to transform from an idea into a recognisable brand in just a few months. The team developed the name, visual system, interface graphics, and a full vehicle wrap for promotion in Miami.
Brand Identity for Kirill Kombarov’s Football App: From Naming to a Cybertruck in Miami
Ball in Goal mobile app
Business Type | Mobile app for football training, international market |
Scale | App launched in stores. Branded Tesla Cybertruck operating on the streets of Miami |
- ChallengeA new football service needed to enter the US market and build an audience ahead of the 2026 FIFA World Cup
- SolutionCategory research + naming + brand identity + interface graphics + vehicle branding.
Scope: name, logo, colour palette, icon system, splash screens, app interface design, full Tesla Cybertruck wrap - ResultApp launched and operational. Branded Cybertruck driving around Miami. Name passed legal clearance.
Timeline: 60 days
Key highlight:
Branded a Tesla and turned it into an advertising medium with instant recognition.
Overview
In this case study, we explain how we developed a name, built a visual system, and scaled it from an app icon to a full Cybertruck wrap for Kirill Kombarov’s international football project. Useful for those launching an app and needing a brand identity that works both in digital environments and on the streets.
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Contact Us Table of Contents
The Challenge: Entering the Market Before the World Cup with a Recognisable Brand
Naming: A Metaphor for Sporting Goals and Progress Towards Success
System: A Ball Built from Fragments, with a Star Emerging at Its Centre
Interface: Icons, Splash Screens, and Game Mechanics
The Cybertruck: How to Wrap a Mirrored Vehicle Without Losing the Message
Results and What’s Next
Naming: A Metaphor for Sporting Goals and Progress Towards Success
System: A Ball Built from Fragments, with a Star Emerging at Its Centre
Interface: Icons, Splash Screens, and Game Mechanics
The Cybertruck: How to Wrap a Mirrored Vehicle Without Losing the Message
Results and What’s Next
The Challenge: Entering the Market Before the World Cup with a Recognisable Brand
Kirill Kombarov was launching an international football app. The product focuses on deep immersion in the game — not standard training, but skill development, tactics, and football understanding. The audience: passionate players and fans who value technology and aesthetics.
The project started without a name and without visuals. The objective: develop a name for the app, create a brand identity, and do it on time. With the 2026 FIFA World Cup ahead, the brand needed to be in peak condition by then. The visual system had to work within the app and be scalable beyond the screen.
The project started without a name and without visuals. The objective: develop a name for the app, create a brand identity, and do it on time. With the 2026 FIFA World Cup ahead, the brand needed to be in peak condition by then. The visual system had to work within the app and be scalable beyond the screen.
Naming: A Metaphor for Sporting Goals and Progress Towards Success
Name development ran in parallel with the visual work. The team searched for a word or phrase that would work in two languages, convey the product’s essence, and pass legal clearance. The final choice was Ball in Goal.
Literally: the ball in the net. As a metaphor: achieving a sporting goal, the result of self-improvement. The name was approved by the client, passed legal checks, and has been registered.
Literally: the ball in the net. As a metaphor: achieving a sporting goal, the result of self-improvement. The name was approved by the client, passed legal checks, and has been registered.
System: A Ball Built from Fragments, with a Star Emerging at Its Centre
The logo is built on a 'building blocks' principle: several fragments come together to form a recognisable ball, while a star emerges at its centre. The star here is a symbol of success — not given immediately, but revealed through effort.
Colour Palette
The palette combines familiar football green with two atypical choices for the category. Bright lime green adds a digital character: the brand reads as a tech product, not a local sports club. Deep burgundy adds a sense of prestige and integrates well into navigation and functional app elements. Burgundy works in contrast with green, helping to highlight action buttons, notifications, and accent blocks.
The palette combines familiar football green with two atypical choices for the category. Bright lime green adds a digital character: the brand reads as a tech product, not a local sports club. Deep burgundy adds a sense of prestige and integrates well into navigation and functional app elements. Burgundy works in contrast with green, helping to highlight action buttons, notifications, and accent blocks.
Icon System
Icons are built on the same principle as the logo: each is composed of fragmentary building blocks. Trophies, medals, whistles, and balls are assembled from geometric elements. The visual code is unified: the logo, a level icon, and an achievement badge all speak the same language.
Icons are built on the same principle as the logo: each is composed of fragmentary building blocks. Trophies, medals, whistles, and balls are assembled from geometric elements. The visual code is unified: the logo, a level icon, and an achievement badge all speak the same language.
Splash Screens
The in-app splash screens support the overarching idea of achievement through effort. A winning trophy is 'assembled' from hard work. A saved goal emerges through an illustration of goalkeeper gloves. Each screen reminds users that nothing comes instantly — you have to prove yourself.
The in-app splash screens support the overarching idea of achievement through effort. A winning trophy is 'assembled' from hard work. A saved goal emerges through an illustration of goalkeeper gloves. Each screen reminds users that nothing comes instantly — you have to prove yourself.
Want this level of detail for your product? Contact us.
Interface: From On-Screen Icons to Achievement Systems
Our team knew from the start that all graphics would live inside the app. So we developed the visuals with applied elements in mind: league icons, point and rating badges, achievement cards, and congratulatory screens. Every element was tested at actual size on a phone screen — what looks good in a presentation doesn’t always read well on a small display.
The interface works on the contrast between a dark background and bright green accent graphics. Burgundy handles navigation, notifications, and functional buttons. Every screen is assembled from elements of a single system, and it shows: moving from section to section, the user remains within one coherent visual world.
The interface works on the contrast between a dark background and bright green accent graphics. Burgundy handles navigation, notifications, and functional buttons. Every screen is assembled from elements of a single system, and it shows: moving from section to section, the user remains within one coherent visual world.
The Cybertruck: How to Wrap a Mirrored Vehicle Without Losing the Message
A unique challenge within this project: branding a Tesla Cybertruck to promote the app on the streets of Miami. The team became involved at the design stage and faced two problems.
First: the Cybertruck is originally mirrored. Any graphic got lost in the noise of reflections. Second: contact with the audience is extremely brief. The car passes by, and a person has just a couple of seconds to understand the category and the main proposition.
First: the Cybertruck is originally mirrored. Any graphic got lost in the noise of reflections. Second: contact with the audience is extremely brief. The car passes by, and a person has just a couple of seconds to understand the category and the main proposition.
After a series of layout and positioning experiments, the team made a radical decision: wrap the entire vehicle. This eliminated reflections and created the necessary focus. The design minimised the number of elements. What remained on the side was the essentials: a large brand name, a footballer figure in dynamic motion, elements of pitch markings, the logo, and a QR code for downloading.
The final version combined two earlier concepts: the footballer graphic and pitch marking elements. Information panels with explanatory text were added to the sides. Additional options featuring a logo pattern were developed for maximum recognition.
The vehicle is now operating on the streets of Miami as a mobile advertising platform. The Cybertruck’s angular silhouette attracts attention even without a wrap. With a full wrap in the brand’s signature colours, it becomes an object that is hard to walk past.
The vehicle is now operating on the streets of Miami as a mobile advertising platform. The Cybertruck’s angular silhouette attracts attention even without a wrap. With a full wrap in the brand’s signature colours, it becomes an object that is hard to walk past.
What’s Next
Ball in Goal has launched and is operational. The Cybertruck is driving around Miami. The 2026 FIFA World Cup is ahead, and the brand is ready for it. The story continues.
If you are launching a sports product or app and want a brand identity that works from an icon to outdoor advertising, tell us about your project.
We will analyse your brief and propose an approach on a free introductory call.
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Q&A
It depends on the scope. If you need only a logo and colour palette, that’s one story. If you need a full system — logo, icons, illustrations, interface graphics, style guide, plus vehicle branding for promotion — the budget will be different. We can provide an accurate cost after reviewing your project.
Yes, and it’s not just applying a logo to the side. For the Ball in Goal project, we designed the wrap considering contact speed, the mirrored body, and the need to convey the category within two seconds. If you have a vehicle branding requirement, we can discuss it separately.
Category and competitor research, name generation, audience testing, and legal clearance.
Project Team
- Kirill KomabarovClient
- Ekaterina SichkarFounder, Creative Agency SICHKAR GROUP
- Diana KartamyshevaProject Manager
- Viktoria LymarHead of Branding & Design
- Vladislav SkorobogatovSenior Designer
- Anton KiryazievDesigner
- Ivan Makarovcreator-copywriter
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