Эффектно презентовать обновленное позиционирование и дизайн бренда для партнеров и ключевых клиентов, повысить их лояльность.

Создать вдохновляющую обстановку для нетворкинга и wow-эффект с послевкусием «роскошно проведенного вечера».

To create a striking presentation of the brand’s refreshed positioning and design for partners and key clients — enhancing loyalty and brand perception.

The goal was to craft an inspiring networking atmosphere with a lasting wow-effect and the aftertaste of a “luxurious evening well spent.”

That autumn, all major players in the jewellery industry gathered in Moscow for a sector-wide conference. Amid a packed agenda of competing invitations, it was crucial to stand out — to engage the professional community with an event that shimmered brighter than the rest.

"Metamorphosis" — A Diamond Evening for the Leaders of Fine Jewellery

Alkor boldly positioned itself at the forefront of transformation. The company’s top management unveiled the brand’s refreshed identity — a tribute to the aspirations of modern women.
Special guest of the evening: IOWA.

Diamonds became the key symbol of the event — and the brightest gems of all were the guests themselves. We designed an atmosphere balancing between surrealism and reality, transporting attendees far from their everyday business routine.

Upon arrival, guests stepped into a precious kaleidoscope — reflections danced across décor, sparkling wine poured from an icy diamond sculpture, and every mirror revealed bespoke messages crafted for the occasion.