Alkor is one of Russia’s leading jewellery brands, renowned for its exquisite diamonds and signature collections. Each year, the company hosts events for its partners to strengthen loyalty, celebrate achievements, and reinforce its premium positioning.

To enhance partner loyalty and showcase the brand’s success through a lively, elegant, and memorable event experience.

We presented three creative event concepts, and the client chose "On the Edge" — a theme with a touch of humour, designed to show that even a serious business can embrace self-irony and a human approach.