IDEA

We have developed a name, a brand platform, and a corporate identity.
The design is based on traditional national patterns and colors.

DETAILS

30 SKUs got their unique names and packaging designs. The AIS brand is a regular participant in industry-leading Dubai exhibitions.

RESULTS

We launched a hybrid advertising campaign, both online and offline. The branded products started circulating across Kabardino-Balkarian Republic in Russia (with predominantly Muslim population), and were then followed by sales launches in Russian supermarkets and marketplace platforms.