Client: Alena Kutalia
ALENA — Premium aesthetic
A special identity inspired by the clinic's founder was developed for the Alena Aesthetic Medicine Clinic. The dots above the letter “E” symbolize the birthmarks on Alena Kutalia's cheek.
Alena has developed a unique BB Ideal Skin procedure, which is why nude shades are chosen as the palette.

Although the branded features - flowers and floral details – were made up of the curves of the female body, the brand turned out to be rather restrained and delicate.
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